Facebook Cafe official blog

Upstart Roma first event

Tonight, from 19.00 till late @ the first networking event by Uptart Roma, a group os startuppers and innovation addicted that is trying to promote a real life network here in Rome.

It could be a great opportunity, with Nicola Mattina, Robin Good, Nicola Greco, Alessandro Nasini, Alessio Jacona The Hub Roma and many others!

I worte about it in italian Here

This is the Official Website

Upcoming Events: Working Capital in Naples

Tuesday November 10th I will be in Naples for the presentation of Facebook Cafe to Working Capital, a venture capitalism project powered by Telecom Italia.
You can join me there from 9.00 am to 7.00 pm.
The Working Capital events are great opportunities for all the startups in early stage for obtaining seed rounds of founding, technical support and all a startup needs to boost the performance.
Fingers crossed !

Napoli

Tuesday November 10th I will be in Naples for the presentation of Facebook Cafe to Working Capital, a venture capital project powered by Telecom Italia.

You can join me there from 9.00 am to 7.00 pm.

The Working Capital events are great opportunities for all the startups in early stage for obtaining seed rounds of founding, technical support and all a startup needs to boost the performance.

Fingers crossed !

The registration for the event is completely free, just click here and follow the instructions.

Testers needed @ Facebook

Hey Developers!

Facebook Platform will soon be launching a new developer site. We would like developers to come in and provide feedback on it before its release.

Testing details:
Location: Facebook HQ in Palo Alto.
Time required: Less than 30 minutes.
Days: Nov. 11th, 2009 & Nov. 23rd, 2009.
Compensation: $50 cash compensation will be provided.

If you’re interested, please apply here:
http://bit.ly/an2hl

Testers will be contacted by 5 PM PST, Monday, Nov. 9th.

Cheers,
Facebook Developer Network Team

Mashable’s 2009 Open Web Awards – Nominate me!

Nominate Facebook Cafe @ Mashable’s 2009 Open Web Awards

Facebook Developer Garage in Venice

Facebook Developer Garage Venice

You can join me at the Facebook Developer Garage in Venice during the Venezia Camp, where I will present my project to the italian Facebook developers community. I t will be a great opportunity to grow popularity of Facebook Cafe, thanks to Roberto Scano for the support!

I will present my project using the Ignite format, imported in Italy by Nicola Mattina, CEO and founder of Elastic, my partner and business coach in the Facebook Cafe project.
The Ignite format allows 20 slides and 5 minutes for the project presentation, more information are available on the O’Reilly Media website, and for Italy on Ignite Italia.

See ya in the romantic Venice!

The Business Insider Special: Mark Zuckerberg and Facebook

Mark Zuckerberg

How To Build A Company With 300 Million Users In 5 Years

Mark Zuckerberg, the man behind the company

Mark Zuckerberg, three keys to personal success

Zuckerberg: How The Facebook “Project” Became A Business

Video: What i was doing in my dorm room before I founded Facebook

Usa: Small business and Social Media

Small Business in Social Media

By Ellen Wulfhorst

NEW YORK (Reuters) – Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses, according to research released on Thursday.

Three-quarters of small businesses say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank Small Business of 500 U.S. businesses with fewer than 100 employees.

Also, 86 percent said they have not used social networking sites for information or business advice. Ten percent said they have sought business advice and information on expert blogs.

The low number of small businesses using such sites for business purposes was unexpected, particularly as social media use has grown overall, said Maria Veltre, executive vice president of Citi’s Small Business segment. Citibank is part of Citigroup Inc.

“We were very surprised we did not see more use of some of the social media outlets, even if just for advice,” she said.

“What this survey indicates to us is small businesses are very, very focused on running their business and on generating sales and managing their cash flow and doing the things that are really important, especially in these economic times,” Veltre said. “I don’t think quite yet the social media piece of it has proven to be as significant.”

The survey found 42 percent of small businesses have made greater use of their company websites to generate business leads and sales.

Nineteen percent were doing more advertising to attract new customers in the economic downturn, 38 percent said they were doing less and 41 percent were doing the same, it found.

Also, 28 percent were using more email marketing and 25 percent using more online advertising to generate business leads and sales, it found.

The telephone poll was conducted for Citibank Small Business by GFK Roper from Aug. 20-27 of a sample of 500 small business executives across the United States. The margin of error was plus or minus 3.5 percentage points.

Related posts, by Sarah Chong – Penn Olson Blog

STUDY – 75% of small business are not engaging in social media

Updates in comment system

Disqus wall

Today are available some new and hot features in the comment system:

More integrations: Now visitors can login with Yahoo! and OpenID, alongside Twitter and Facebook.

Real Time comments: Posting comments is instantaneous and new comments are updated right before your eyes, all without reloading the page.

Social media readings #2

Fortune Cover Mark Zuckerberg

Mashable Readers: Help kids get into social media
by Mashable

Facecard: Forget the JPEGS, Give Cash in Facebook
by Read Write Web

Post Tweets Directly from Facebook with Social Twitter
by Inside Facebook

Facebook Releases New Tools to Make Getting Started with Connect Easier (Plus, New Stats)
by Inside Facebook

Facebook Introduces Connect Wizard
by All Facebook

New Facebook Game Lets You Take On Al-Qaeda Terrorists
by All Facebook

Seth, I’m doing the same for free and without brandjacking

Seth Godin

Troubles and troubles for Seth Godin in order to a new Squidoo project!

In the last project Squidoo got the same focus of Facebook Cafe (obviusely not the same technically, and not related to Facebook) but Seth tried to walk on the more simple way adding 200 brands without authorization and asking them 400 dollars a month to control the conversation and answer.
The same thing that we do here, but all is free!
Ok, this service was born 5 days ago, so I don’t have the same authority on the net, but I’ m proud to walk in the more difficult way and wait for the brands interest in my service.

This strategy appear to be the better, and the SPONTANEOUS brand add of Sony Ericsson Iberia yesterday is the evidence of that.

Let’s see what TechCrunch reported about that:

Squidoo founder and author Seth Godin has backed down on creating company pages by default as part of their new ‘Brands In Public’ service that launched a few days ago. The idea behind the new service is that brands are able to track feedback from customers on a public ‘lens’ (aka. a web page).

Feedback is aggregated from multiple sources, but mostly twitter and mostly by matching against the brand name. The concept itself is not an evil one, but Squidoo setup feedback pages for over 200 brands at launch without the express permission from the vast majority of them. The hitch was that if a brand wanted to control the lens and the feedback, they would have to pay Squidoo $400 a month – and it was that part of the deal that made a large number of people rightfully angry.

Godin says in a blog post today that they will remove the brands they created by default, and instead make the program opt-in. This is a big step back from yesterday where he left a comment on an excellent blog post by Lisa Barone, who criticized the product as being ‘brandjacking’, by saying:

I’m not sure it’s brandjacking any more than a Google search or a Twitter search is brandjacking. I guess the difference is that we’re making it really easy for the brand to show up next to the stream of comments.

Godin has built a reputation, on the back of his books, as being a marketing and community guru. He must have read some of his own work overnight because today on his blog he says the policy has changed to:

When a brand wants a page, we’ll build it, they’ll run it and we’ll both have achieved our goals.

Godin opens his post today with:

The response from the brands we’ve shared it with has been terrific, but other people didn’t like elements of it. And they were direct in letting me know.

Well we know he didn’t hear that ‘direct feedback’ using Squidoo’s own ‘Brands in Public’ page, which during the storm yesterday conspicuously didn’t mention a single point of negative feedback about the campaign.

Godin also does not have comments enabled on his blog, but the launch of the new Squidoo service just happen to time with the launch of Google Sidewiki – which allows users to leave notes on a website. Many flocked to Sidewiki out of frustration, including SearchEngineLand editor Danny Sullivan, and left constructive and well thought out arguments against ‘Brands In Public’. It is ironic that the ‘customer feedback’ for a product that is meant to aggregate just that all came from other sources such as sidewiki, blog posts, twitter and comments on blogs.

We were going to reach out to Godin yesterday, but instead figured we could write this story by aggregating what everybody in the world thinks of Squidoo, and then asking him to pay us $400 to remove the parts he may not agree with.

Website and blog powered by Giorgio Marandola

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